The Lab Notebook
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Marketing, branding, and growth. No fluff. Tactics and opinions from the team that ships campaigns in 4 weeks.
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Everything else from the notebook, newest first.
3D Product AnimationSeptember 30, 202615 min read3D Product Animation: What It Costs, How It's Made, and When It's Worth It
Most products are hard to film well. The best parts are inside a housing, the prototype isn't finished, or the thing is the size of a room.
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AI & ToolsJune 2, 202612 min readThe AI Marketing Tools We Actually Use Every Day
Most AI tool roundups are written by people who've never used them on a real client. Here's the small stack that lets a tiny agency compete with much larger teams.
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ProcessMay 28, 20265 min readHow We Ship a Full Campaign in 4 Weeks
Speed is our differentiator. Here's the exact process we use to take a startup from blank page to live campaign in a single month.
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BrandingMay 14, 20264 min readBranding That Scales With Your Business
Your brand can't be a rebrand every funding round. We break down how to build an identity that grows with your valuation.
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StrategyApril 30, 20265 min readMarketing to Complex ICPs Without Losing the Plot
Technical buyers, long sales cycles, multiple stakeholders. Here's how we build pipeline for products that aren't easy to explain.
Read More- LeadershipApril 12, 20264 min read
When Your Startup Actually Needs a Fractional CMO
Not every startup needs a full-time marketing leader. We explain the signals that mean it's time to bring in senior firepower.
Read More - CreativeMarch 25, 20265 min read
Why Animated Video Outperforms Everything Else
For complicated products, motion beats static every time. A look at how we use mixed-media animation to make ideas stick.
Read More - OpinionMarch 8, 20265 min read
No BS Marketing: Cutting the Agency Theatrics
Slow timelines, bloated retainers, vanity metrics. We share why we built UKU Lab to be the opposite of a traditional agency.
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